The importance of convergence to the film industry:
Convergence is the coming of two things, in film industry convergence is the coming of two companies, for example film industry joining with toy company to produce a toy that represents the film. Within the film industry convergence can help to promote a film to the audience, kids film normally converge with fast food companies such as burger king or mcdonalds to help promote the film, this not only helps the film industry financially but also the companies that converge too. A film company can also converge with computer games industry, to produce a game that can connect the audience with the film for example a james bond game can connect the audience with james bond so they can become james bond in the game to complete missions that accour in the film.
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